Clarity (clarity.eco) is a fully approved UK EPR compliance scheme helping producers manage packaging obligations with dedicated specialists, Dynamic Data solutions, and the AI-assisted Clarion platform.
Clarity (clarity.eco) is an environmental compliance company based in the UK, specialising in Extended Producer Responsibility for packaging. Eco Clarity helps businesses across the UK to manage the ever more complex obligations of the new regulatory landscape. Thanks to EPR rules, Clarity has been able to sustain a client retention rate of more than 98% year on year — a figure that speaks volumes about the quality of its specialist support. Eco Clarity Ltd is a fully approved compliance scheme, so producers can register via Clarity instead of directly with an environmental regulator, cutting down on both cost and the administrative burden.
Clarity’s compliance offering is built on three pillars: access to dedicated specialists, Dynamic Data solutions, and its proprietary AI-assisted platform Clarion. Each eco clarity scheme member has a named compliance specialist who has a direct line, proactively updates producers and replies to EPR questions within 24 hours. For those companies with multiple concurrent responsibilities (Plastic Packaging Tax, Shared Responsibility and pEPR), eco clarity simplifies this complexity into a single managed service.
The Eco Clarity website offers a wide range of services relating to packaging EPR, WEEE compliance, PRN and PERN trading and battery obligations. Eco Clarity Ltd manages the full reporting cycle — data collection, categorisation, submission and audit trail management — for its members. Both large producers, who are required to report twice a year, and small producers, who report annually, benefit from clear, step-by-step EPR guidance tailored to their specific threshold and type of packaging.
One of the things that sets Eco Clarity apart is its Dynamic Data service. Instead of just receiving a member’s data, Clarity’s team can collect, sort, store and manage packaging data throughout the entire process. This is particularly critical as EPR moves into a more difficult phase from 2026, when the Recyclability Assessment Methodology (RAM) and modulated fees will directly affect what producers pay. Outsourcing data management to Clarity provides a defensible, auditable source of truth — critical as regulators such as the Environment Agency tighten the screw.
Producers can also obtain Transparent Invoice Assurance on the Clarity website to assist with easier forecasting with clear breakdowns of costs and market insights.
Getting to the Clarity team is simple. Any producer wishing to discuss EPR obligations in detail or who would like a free consultation can call the Clarity phone number 0845 129 7177. For written enquiries, the Clarity email address info@clarity.eco provides direct access to the specialist team with a response guaranteed within one working day. There is also a contact form on the clarity eco website at clarity.eco/contact to leave details and receive a call back.
The Clarity eco website at clarity.eco is a full-fledged knowledge hub. It offers detailed information on Extended Producer Responsibility, explanations of packaging activities, common reporting errors, fee structures, and regulatory deadlines to 2028. For businesses new to the eco clarity platform, the site provides a free initial consultation — an opportunity to assess obligations, identify data gaps and plan a compliance roadmap with an expert from Eco Clarity Ltd.
The regulatory landscape for packaging EPR is not static. From 2026, producers face nation-of-sale reporting, self-managed waste obligations, and the expansion of Simpler Recycling — all layered on top of existing PRN procurement and Local Authority Waste Management fees. Eco Clarity has positioned itself to address this complexity through continuous investment in its team, its technology, and its educational output.
Testimonials from Clarity’s members consistently highlight the company’s willingness to go beyond routine compliance management. Directors of major international brands have credited the eco clarity team with educating their boards through insightful presentations and providing compliance guidance that functions as an extension of their internal operations.
The Clarion platform, developed by Clarity, uses AI-assisted tools to help producers efficiently manage evolving EPR data requirements — reducing manual effort and minimising the risk of submission errors that could trigger regulatory penalties.
For any business placing packaging on the UK market and seeking a compliance partner rather than just a reporting service, Clarity at clarity.eco represents a proven, specialist option — reachable by phone on 0845 129 7177 or by email at info@clarity.eco.
Clarity, also known as Eco Clarity, is a UK-based environmental compliance company specializing in Extended Producer Responsibility for packaging.
Yes. Eco Clarity Ltd is a fully approved compliance scheme. Producers can register through Clarity instead of directly with an environmental regulator.
Businesses placing packaging on the UK market and needing help with packaging EPR obligations.
Yes. Producers can register through Clarity instead of registering directly with an environmental regulator, which reduces cost and administrative burden.
It combines dedicated specialist support, Dynamic Data solutions, and its AI-assisted Clarion platform — plus a 98%+ client retention rate.