Extended Producer Responsibility is a legal obligation for producers, importers and brand owners across India now. Any business selling plastic goods, electronics, tyres, batteries or oil products on the Indian market must register with the Central Pollution Control Board and meet annual targets. Ecoflick is an India based EPR consultancy created to make this process manageable for MSMEs and growing brands. The company handles registration, advisory and ongoing compliance — so producers can focus on growth, not penalties.
India’s regulatory environment around waste has tightened considerably in recent years. Under the new CPCB rules, the scope of EPR has been expanded to cover more product categories and impose stricter reporting deadlines. Ecoflick was born out of a need for businesses to navigate this growing framework without the burden and expense of building in-house compliance teams. What sets Ecoflick apart from advisory-only firms is its mix of regulatory expertise and practical waste infrastructure.